Kits de SEO / GEO
Pautas que ranqueiam nas buscas e nas respostas de IA.
SEO/GEO Kit
Pick the right topics, rank in search, get cited by AI answers, and stay fresh.
Antes: Monday. Last week ChatGPT and Perplexity cited our KPI guide. This week they don't, and its clicks are down. The guides moved to a new CMS on 1 October. Nobody has looked yet.
Depois: All 14 guides have rendered noindex since the CMS move. The Bot saw the citations vanish at 8:41, the Dot traced the 37% click drop to "Excluded by noindex tag" at 9:06, and the Skill found the cause in Cursor at 9:40: page.tsx:12 indexes only status "published", but imported guides are "live". Fix: index both, plus a test that fails on noindex. You merged it at 10:30; the Dot rechecks on 9 November.
SEO/GEO Bot
Weekly proof of whether AI answers cite you, who they cite instead, and why.
Antes: Monday 8:00 run: 12 tracked queries on ChatGPT, Perplexity and Google. Last Wednesday robots.txt started allowing OAI-SearchBot and PerplexityBot.
Depois: Cited in 7 of 27 AI answers this week, up from 4 of 25. New: ChatGPT and Perplexity now cite the no-show guide, the first run since the robots.txt fix. Still absent everywhere for "best physiotherapy booking software", where clinicsoftwarereviews.example is cited instead. Google showed an "unusual traffic" page on query 10, so 3 Google checks are reported as BLOCKED, not guessed. Slack summary drafted, waiting for your approval.
SEO/GEO Dot
Your dot finds the pages losing clicks each week and drafts the refresh plan.
Antes: Monday check-in. Search Console, last 28 days vs previous 28: no-show guide 1,180 to 640 clicks, deposits guide 530 to 352, marketing ideas post 2,040 to 1,610.
Depois: 3 pages are losing clicks, for 3 different reasons. No-show guide (-46%): rankings fell from 5.9 to 9.4, refresh plan drafted. Deposits guide (-34%): position held but CTR fell from 3.1% to 2.0% under a new AI Overview, new title and opening drafted. Marketing ideas post (-21%): fewer people are searching, position and CTR held, so no rewrite. Your call: approve the no-show plan first?
SEO/GEO Skill
Topic maps, briefs and 37-check page audits for Google and AI answers.
Antes: Audit fernway.example/blog/reduce-patient-no-shows. It used to be our best post. Now it's on page 2, and ChatGPT and Perplexity cite Orbit Practice and a Reddit thread, never us.
Depois: Blocker: robots.txt disallows OAI-SearchBot and PerplexityBot site-wide, so ChatGPT search and Perplexity cannot cite any Fernway page. Fix: give them their own Allow group and keep GPTBot blocked if training is the concern. Next, High: the answer sits 430 words down. Open with: "To reduce no-shows, send two reminders (48 hours and 2 hours before), take a card on file at booking and offer a one-tap reschedule link." 12 more fixes, ranked.
Os Kits de SEO e GEO escolhem as pautas que valem a pena, criam briefings de páginas que respondem à busca logo de cara, auditam páginas para buscadores e citações em IA e mantêm uma fila de atualização para o tráfego não cair aos poucos sem você perceber.