SEO/GEO Dot

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3 pages are losing clicks, for 3 different reasons. No-show guide (-46%): rankings fell from 5.9 to 9.4, refresh plan drafted. Deposits guide (-34%): position held but CTR fell from 3.1% to 2.0% under a new AI Overview, new title and opening drafted. Marketing ideas post (-21%): fewer people are searching, position and CTR held, so no rewrite. Your call: approve the no-show plan first?

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REFRESH QUEUE: week of 2026-10-19 Data: Search Console (live, after your sign-in), Web, 2026-09-20 to 2026-10-17 vs 2026-08-23 to 2026-09-19, read 2026-10-19 09:05 Queue: 3 open | New this week 1 | Plans drafted 1 | Published awaiting check 1 | Measured this week 0 Top of queue: 1. /blog/cancellation-policy-for-clinics/ | Clicks 1,080 to 610 (-44%) | CANNIBALIZATION | P1 | Plan drafted | Plan: Refresh - blog/cancellation-policy-for-clinics 2. /blog/deposits-for-clinics/ | Clicks 512 to 349 (-32%) | CTR LOSS | P1 | Plan drafted | Plan: Refresh - blog/deposits-for-clinics 3. /blog/physio-marketing-ideas/ | Clicks 1,960 to 1,540 (-21%) | DEMAND LOSS | P2 | New | Plan: none, because a rewrite would not bring back lost demand Low signal: none Measured this week: none. /blog/reduce-patient-no-shows/ is Published, Next check 2026-11-11. Decisions for you: - Cancellation policy pages: since the template went live on 2026-09-15, Google swaps it with the old post for 'physio clinic cancellation policy'. The post's impressions on that query fell from 14,200 to 6,900 while the template's rose from 300 to 8,400, so demand held (14,500 to 15,300). Together the two URLs went from 1,092 to 940 clicks (-14%): most of the post's loss moved to the template. The post's position on the query also fell (3.9 to 8.2), but CANNIBALIZATION matches first. Options: (a) merge the post into the template and 301 it, moving its one section the template lacks, 'Handling a disputed fee', as a new H2; (b) keep both and retarget the post to fee disputes, linking to the template. Recommendation: (a), because the template is the P1 Target URL and the rest of the post repeats it. Risk: the post's other queries may dip for a few weeks while Google processes the redirect. The redirect and the CMS edit are yours; the plan lists both steps. - Deposits guide: the plan from 2026-10-05 still waits for your approval, and CTR is still 2.0%. Approve it this week? Data problems: none Slack: a three-line version is drafted for #seo and waiting for your approval.

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REFRESH PLAN: https://www.fernway.example/blog/deposits-for-clinics/ Data: Search Console, Web, 2026-09-06 to 2026-10-03 vs 2026-08-09 to 2026-09-05, live Signal: Clicks 530 to 352 (-34%) | Impressions 17,100 to 17,600 | CTR 3.1% to 2.0% | Position 7.1 to 7.4 Diagnosis: CTR LOSS | Evidence: position within 1 and impressions steady; Google now shows an AI Overview for 'physio appointment deposit' citing orbitpractice.example and lumenhealth.example Keep: 'How much deposit to take' and its amount table; the query 'how much deposit physio' still earns clicks at position 3.2 Change: replace the 180-word intro with the new answer first; new title and meta below; the payment fees paragraph quotes 2024 card processing rates, update to the current published rate [confirm] Add: H2 'Can a UK clinic take a deposit for a physio appointment?' linking to the cancellation policy template; a table comparing deposit, card on file and no protection by patient friction and refund handling Cut or merge: the '5 reasons deposits are great' list repeats the intro; cut it New answer first: A deposit taken at booking means a patient who cancels late or does not show still pays part of the session, which protects the slot without charging regular patients in full up front. Set it as a share of the session price, refundable with 24 hours' notice, and state it in your cancellation policy. Title tag: Physio Appointment Deposits: How Much and When - Fernway (56 characters) | Meta description: How much deposit a physio clinic should take, when to refund it, and how deposits compare with a card on file. Includes a policy you can copy. (142 characters) Date rule: update dateModified: yes, the opening, one section and the fee facts change Measure on: publish date plus 28 days; compare the page's clicks and CTR with the 28 days before publishing, and the Google AI Overview status for 'physio appointment deposit' in the Visibility tab

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Handing this one to you: submitting anything in Search Console is yours. It takes about two minutes: 1. In Search Console, paste https://www.fernway.example/blog/reduce-patient-no-shows/ into the URL Inspection bar at the top. 2. Wait for the result, then choose Request indexing. 3. Do the same for /features/reminders/, which now links to the guide. I updated the Refresh queue: /blog/reduce-patient-no-shows/ is Published, published 2026-10-14, Next check 2026-11-11. On 2026-11-11 I will compare clicks with the 28 days before publishing and tell you whether it recovered. The page shows 'Updated 14 October 2026' and its dateModified matches, so the date rule is met.