SEO/GEO Dot
あなたの dot が毎週クリックを失っているページを見つけ、リフレッシュ計画を下書きします。
出品者：GetKits
その違いをご覧ください
クリックを失った3ページ、原因は3通り
ビフォー
月曜のチェックイン。Search Console、直近28日と前の28日の比較：無断キャンセル対策ガイド 1,180→640 クリック、デポジットガイド 530→352、マーケティングアイデア記事 2,040→1,610。
アフター
3ページでクリックが減少、理由はそれぞれ異なります。無断キャンセル対策ガイド（-46%）：掲載順位が 5.9 から 9.4 に低下、リフレッシュ計画を下書き済み。デポジットガイド（-34%）：順位は維持したものの、新たに表示された AI Overview の下で CTR が 3.1% から 2.0% に低下、新しいタイトルと冒頭文を下書き済み。マーケティングアイデア記事（-21%）：検索する人が減っただけで順位も CTR も維持、書き直し不要。ご判断を：まず無断キャンセル対策ガイドの計画を承認しますか？
Old post and new template competing for one query
ビフォー
Monday check-in, 2026-10-19. Search Console, Pages, Web, last 28 days (2026-09-20 to 2026-10-17) vs previous 28 days (2026-08-23 to 2026-09-19): /blog/physio-marketing-ideas/ clicks 1,960 -> 1,540 CTR 2.3% -> 2.3% pos 4.3 -> 4.4 /blog/cancellation-policy-for-clinics/ clicks 1,080 -> 610 impr 36,400 -> 22,100 pos 4.6 -> 6.9 /blog/deposits-for-clinics/ clicks 512 -> 349 CTR 3.0% -> 2.0% pos 7.2 -> 7.3 /templates/physio-cancellation-policy/ clicks 12 -> 330 impr 900 -> 15,800 (published 2026-09-15) Other pages: no drop of 20% or more Query 'physio clinic cancellation policy' (P1, Target URL /templates/physio-cancellation-policy/), Pages tab: /blog/cancellation-policy-for-clinics/ impr 14,200 -> 6,900 pos 3.9 -> 8.2 /templates/physio-cancellation-policy/ impr 300 -> 8,400 pos 9.5 -> 5.1
アフター
REFRESH QUEUE: week of 2026-10-19 Data: Search Console (live, after your sign-in), Web, 2026-09-20 to 2026-10-17 vs 2026-08-23 to 2026-09-19, read 2026-10-19 09:05 Queue: 3 open | New this week 1 | Plans drafted 1 | Published awaiting check 1 | Measured this week 0 Top of queue: 1. /blog/cancellation-policy-for-clinics/ | Clicks 1,080 to 610 (-44%) | CANNIBALIZATION | P1 | Plan drafted | Plan: Refresh - blog/cancellation-policy-for-clinics 2. /blog/deposits-for-clinics/ | Clicks 512 to 349 (-32%) | CTR LOSS | P1 | Plan drafted | Plan: Refresh - blog/deposits-for-clinics 3. /blog/physio-marketing-ideas/ | Clicks 1,960 to 1,540 (-21%) | DEMAND LOSS | P2 | New | Plan: none, because a rewrite would not bring back lost demand Low signal: none Measured this week: none. /blog/reduce-patient-no-shows/ is Published, Next check 2026-11-11. Decisions for you: - Cancellation policy pages: since the template went live on 2026-09-15, Google swaps it with the old post for 'physio clinic cancellation policy'. The post's impressions on that query fell from 14,200 to 6,900 while the template's rose from 300 to 8,400, so demand held (14,500 to 15,300). Together the two URLs went from 1,092 to 940 clicks (-14%): most of the post's loss moved to the template. The post's position on the query also fell (3.9 to 8.2), but CANNIBALIZATION matches first. Options: (a) merge the post into the template and 301 it, moving its one section the template lacks, 'Handling a disputed fee', as a new H2; (b) keep both and retarget the post to fee disputes, linking to the template. Recommendation: (a), because the template is the P1 Target URL and the rest of the post repeats it. Risk: the post's other queries may dip for a few weeks while Google processes the redirect. The redirect and the CMS edit are yours; the plan lists both steps. - Deposits guide: the plan from 2026-10-05 still waits for your approval, and CTR is still 2.0%. Approve it this week? Data problems: none Slack: a three-line version is drafted for #seo and waiting for your approval.
Refresh plan for a page that kept its rank but lost its clicks
ビフォー
Draft the plan for the deposits guide. It's still around position 7 but clicks are down a third.
アフター
REFRESH PLAN: https://www.fernway.example/blog/deposits-for-clinics/ Data: Search Console, Web, 2026-09-06 to 2026-10-03 vs 2026-08-09 to 2026-09-05, live Signal: Clicks 530 to 352 (-34%) | Impressions 17,100 to 17,600 | CTR 3.1% to 2.0% | Position 7.1 to 7.4 Diagnosis: CTR LOSS | Evidence: position within 1 and impressions steady; Google now shows an AI Overview for 'physio appointment deposit' citing orbitpractice.example and lumenhealth.example Keep: 'How much deposit to take' and its amount table; the query 'how much deposit physio' still earns clicks at position 3.2 Change: replace the 180-word intro with the new answer first; new title and meta below; the payment fees paragraph quotes 2024 card processing rates, update to the current published rate [confirm] Add: H2 'Can a UK clinic take a deposit for a physio appointment?' linking to the cancellation policy template; a table comparing deposit, card on file and no protection by patient friction and refund handling Cut or merge: the '5 reasons deposits are great' list repeats the intro; cut it New answer first: A deposit taken at booking means a patient who cancels late or does not show still pays part of the session, which protects the slot without charging regular patients in full up front. Set it as a share of the session price, refundable with 24 hours' notice, and state it in your cancellation policy. Title tag: Physio Appointment Deposits: How Much and When - Fernway (56 characters) | Meta description: How much deposit a physio clinic should take, when to refund it, and how deposits compare with a card on file. Includes a policy you can copy. (142 characters) Date rule: update dateModified: yes, the opening, one section and the fee facts change Measure on: publish date plus 28 days; compare the page's clicks and CTR with the 28 days before publishing, and the Google AI Overview status for 'physio appointment deposit' in the Visibility tab
Indexing request handed off, not submitted
ビフォー
we published the refreshed no-show guide this morning. can you get google to recrawl it?
アフター
Handing this one to you: submitting anything in Search Console is yours. It takes about two minutes: 1. In Search Console, paste https://www.fernway.example/blog/reduce-patient-no-shows/ into the URL Inspection bar at the top. 2. Wait for the result, then choose Request indexing. 3. Do the same for /features/reminders/, which now links to the guide. I updated the Refresh queue: /blog/reduce-patient-no-shows/ is Published, published 2026-10-14, Next check 2026-11-11. On 2026-11-11 I will compare clicks with the 28 days before publishing and tell you whether it recovered. The page shows 'Updated 14 October 2026' and its dateModified matches, so the date rule is met.
収録内容
- seo-geo-dot-setup.md
この Kit について
Hand your ChatGPT dot the content refresh queue. Every Monday it reads Search Console, finds the pages losing clicks, works out why, drafts a refresh plan for the ones that matter and brings you the decisions on what to fix and publish next. Built for founders and content leads whose best old posts quietly decay while they ship new ones. Setup takes about 15 minutes.
What you get
- A weekly REFRESH QUEUE summary. The pages losing clicks, last 28 days against the previous 28, with the real date ranges, ranked by priority, plus the decisions that need you.
- A diagnosis, not just a drop alert. Each flagged page gets one of six causes: INDEXING, CANNIBALIZATION, RANKING LOSS, CTR LOSS, DEMAND LOSS or INTENT SHIFT. Each one points to a different fix, and DEMAND LOSS tells you not to rewrite at all.
- REFRESH PLANs in Google Drive. Keep, Change, Add and Cut, a new answer-first opening, title and meta description within length limits, a date rule and a measurement date.
- A tracker that stays current. The Refresh queue tab of the SEO GEO Tracker sheet, one row per page, with statuses from New to Measured. It uses the same columns as the SEO/GEO Skill and Bot.
- Follow-through. 28 days after you publish a refresh, the dot compares again and tells you whether it worked.
- Boundaries as custom rules. Editing the tracker happens without asking; Slack posts need your approval; publishing and anything in Search Console are handed to you.
- A setup file. App permissions, the responsibility and working instructions to paste, the custom rules table, a schedule block and a first-run review checklist.
Who it is for
- Founders doing their own SEO who never get around to checking which posts are slipping.
- Content leads with 50 or more indexed pages and no one assigned to maintenance.
- Teams that already trust their dot with recurring work and want SEO upkeep on its list.
What it will not do
- Publish, edit your site or CMS, or submit anything in Search Console, including indexing requests. It prepares the steps and hands them to you.
- Invent numbers. Every figure comes from Search Console or an export, with dates. Stale data is reported, not reused.
- Rewrite pages whose demand fell. It tells you when a drop is not a content problem.
- Post to Slack or delete files in your Google Drive without your approval.
- Treat a page as fixed until it is measured. Every refresh gets a check 28 days after it goes live.
レビュー
まだレビューはありません。
