Kit de SEO/GEO
Elige bien los temas, posiciona en buscadores, consigue que la IA te cite y mantén el contenido al día.
por GetKits
Mira cómo las tres piezas trabajan juntas
El Skill hace el trabajo cuando se lo pides, el Bot ejecuta la rutina en Grok y el Dot vigila desde ChatGPT. Cada paso es un antes y después real de este Kit.
Antes
Audita fernway.example/blog/reduce-patient-no-shows. Era nuestro mejor post. Ahora está en la página 2, y ChatGPT y Perplexity citan a Orbit Practice y un hilo de Reddit, nunca a nosotros.
Después
Bloqueante: robots.txt tiene Disallow para OAI-SearchBot y PerplexityBot en todo el sitio, así que la búsqueda de ChatGPT y Perplexity no pueden citar ninguna página de Fernway. Solución: dales su propio grupo Allow y mantén bloqueado GPTBot si lo que preocupa es el entrenamiento. Siguiente, Alta: la respuesta está 430 palabras más abajo. Empieza con: "Para reducir las inasistencias, envía dos recordatorios (48 horas y 2 horas antes), guarda una tarjeta al reservar y ofrece un enlace de reprogramación de un toque." 12 correcciones más, por orden.
Mira la diferencia
Una cita de IA perdida, rastreada hasta un bug de una línea antes del almuerzo
Antes
Lunes. La semana pasada ChatGPT y Perplexity citaban nuestra guía de KPI. Esta semana no, y sus clics han bajado. Las guías pasaron a un CMS nuevo el 1 de octubre. Nadie lo ha mirado aún.
Después
Las 14 guías se renderizan con noindex desde el cambio de CMS. El Bot vio desaparecer las citas a las 8:41, el Dot vinculó la caída del 37% en clics a "Excluida por la etiqueta noindex" a las 9:06 y el Skill encontró la causa en Cursor a las 9:40: page.tsx:12 indexa solo el estado "published", pero las guías importadas están en "live". Solución: indexar ambos, más una prueba que falle con noindex. Lo fusionaste a las 10:30; el Dot vuelve a comprobar el 9 de noviembre.
Monday PROGRAM REVIEW from the shared tracker
Antes
Fill the PROGRAM REVIEW for this week from the SEO GEO Tracker and Search Console. (Tracker on Mon 2026-11-16: Visibility has 6 runs since 2026-10-05, Refresh queue 7 rows, Briefs 6 rows, Queries lists 11 Target URLs)
Después
PROGRAM REVIEW: week of 2026-11-16 Search: target-page clicks 4,870 vs 4,310 (+13%) | impressions 151,200 vs 147,900 (+2%) | Search Console, 11 Target URLs, 2026-10-17 to 2026-11-13 vs 2026-09-19 to 2026-10-16 AI answers: CITED 11 of 28 eligible checks (39%); last four runs 26%, 30%, 36%, 39% (Visibility tab) Refresh: 4 open | 3 refreshed in the last 30 days | 2 measured, 2 recovered (/blog/reduce-patient-no-shows/: 610 to 880 clicks; /guides/physio-clinic-kpis/: 455 to 702 clicks) Briefs: 6 drafted | 2 published in the last 30 days | median brief to publish 9 days Decisions: 1. Approve the REFRESH PLAN for /blog/deposits-for-clinics/ (CTR LOSS, waiting 6 weeks). Owner: you 2. 'best physiotherapy booking software' has been ABSENT for 6 runs, and clinicsoftwarereviews.example is cited on 2 engines. Write our own list (P2 brief ready) or ask for a review listing first? Owner: you 3. Remove 3 queries that showed NO AI ANSWER on every engine for 6 runs, and add 'physio deposit policy' and 'physio no-show fee'. Owner: you (Queries tab) Blockers: none open. The last Blocker (noindex on /guides/) was fixed on 2026-10-12.
Cited in AI answers while its clicks fall
Antes
#seo, Mon 2026-10-26 Maya: The Dot flagged /templates/appointment-reminder-messages/ this morning, clicks down almost 40%. But the Bot has us CITED for 'physio appointment reminder text' on Google and Perplexity four Mondays running. So is the page fine or broken? Do we rewrite it? Queries tab: physio appointment reminder text | P1 | Target URL /templates/appointment-reminder-messages/ Page: 14 SMS and email reminder templates, title tag "Appointment Reminder Messages". Repo fernway-web, app/templates/appointment-reminder-messages/page.tsx
Después
Bot, 08:00 run (Visibility tab): 'physio appointment reminder text' CITED on Google and Perplexity for the fourth Monday in a row (2026-10-05 to 2026-10-26), citing /templates/appointment-reminder-messages/. Evidence, Google: the AI Overview quotes our 48-hour SMS template in full. Dot, 09:05 (REFRESH QUEUE, Top of queue): 1. /templates/appointment-reminder-messages/ | Clicks 940 to 583 (-38%) | CTR LOSS | P1 | Plan drafted | Plan: Refresh - templates/appointment-reminder-messages Decisions for you: - Position held (2.8 to 2.6) and impressions rose (31,300 to 32,400), but CTR fell from 3.0% to 1.8% (2026-09-27 to 2026-10-24 vs 2026-08-30 to 2026-09-26). The page is CITED, so the content is not what failed: the AI Overview quotes the template in full, and most searchers likely stop there. The plan keeps all 14 templates word for word and works on the click path: title, opening passage and a reason to visit. Approve? You, 10:15: approved, and asked the Skill in Cursor to implement the plan. Skill in Cursor, 10:40 (diff proposed, applied after you said "apply"): app/templates/appointment-reminder-messages/page.tsx - title: "Appointment Reminder Messages" to "Physio Appointment Reminder Texts: 14 Free Templates" (52 characters) - description: "Copy 14 SMS and email reminder templates for physio clinics. Each has a copy button, an SMS character count and merge fields for your booking system." (149 characters) - opening under the H1: "A physio appointment reminder text should name the clinic, the time and a one-tap link to confirm or reschedule, and go out 48 hours and 2 hours before the visit. Copy any of the 14 templates below, each with its SMS character count and merge fields for your booking system." - the copy buttons are a client component, but every template's text stays in the server HTML, so answer engines can still quote it (check T9) - dateModified updated, because the opening and a feature changed (date rule) You, Fri 2026-10-30: merged, deployed and requested indexing in Search Console, then told the Dot. Dot: Refresh queue row set to Published, Next check 2026-11-27, comparing clicks and CTR with the 28 days before publishing. Bot: the 2026-11-02 run checks the query again. If the AI Overview stops citing the page after the change, it shows as Lost under Changes since last run.
Qué incluye
- SkillSkill de SEO/GEOMapas de temas, briefs y auditorías de página con 37 comprobaciones para Google y las respuestas de IA.
- BotBot de SEO/GEOPrueba semanal de si las respuestas de IA te citan, a quién citan en tu lugar y por qué.
- DotDot de SEO/GEOTu dot encuentra cada semana las páginas que pierden clics y redacta el plan de actualización.
- seo-geo-kit-playbook.md
Sobre este Kit
Run a complete SEO/GEO program in a few hours a week: the Skill decides what to write and audits every page, the Bot tracks whether AI answers cite you, and the Dot keeps your existing pages from decaying. Built for founders and small content teams who want to rank in Google and be cited by ChatGPT search, Perplexity and Google AI Overviews without hiring an agency. Setup takes about 45 minutes, and the first full weekly cycle runs the following Monday.
What you get
- SEO/GEO Skill for Claude, ChatGPT, Codex and Cursor. TOPIC MAP, CONTENT BRIEF, PAGE AUDIT and REFRESH PLAN modes, a 37-check audit checklist with pass/fail criteria, a GEO playbook, JSON-LD and llms.txt templates, a search intent taxonomy and a worked audit. In Codex and Cursor it audits your site's code and cites file and line.
- SEO/GEO Bot for Grok Bot. A Monday AI visibility report across ChatGPT, Perplexity and Google, SERP gap scans, Thursday brief drafts and a monthly decay check, written to a Google Sheet. Slack posts wait for your approval.
- SEO/GEO Dot for your ChatGPT dot. The weekly refresh queue from Search Console: pages losing clicks, a diagnosis for each, REFRESH PLANs in Google Drive and a 28-day follow-up on every refresh.
- The SEO/GEO Kit playbook, bundle only. Setup order, which piece owns which tracker tab, the handoff table, a weekly rhythm with a 30-minute Monday PROGRAM REVIEW, four metrics with exact formulas, a first-30-days plan and an FAQ.
- One vocabulary across all three. The same block names, statuses, diagnosis codes, intent codes and tracker columns, so a brief the Bot drafts can be finished in the Skill, and a plan the Dot writes can be implemented by the Skill in Cursor.
Who it is for
- Founders doing their own SEO who want a system, not a pile of prompts.
- Small content teams with one person responsible for search and no time to check everything every week.
- Teams that already use ChatGPT, Grok Bot and a coding agent, and want them working from the same plan.
What it will not do
- Guarantee rankings, traffic or AI citations. It removes the reasons you cannot compete and measures what changes.
- Invent search volumes or statistics. Numbers come from Search Console, your keyword tool export or a named source, or they are marked
[confirm]. - Publish, edit your live site, change robots.txt or submit anything in Search Console. Those stay with you.
- Get around captchas or search engine blocks. Blocked checks are reported as BLOCKED.
Bought separately
The SEO/GEO Skill, Bot and Dot are $19 each, $57 for all three. The SEO/GEO Kit is $45, saves you $12, and adds the playbook, which only the bundle includes: the setup order, the tab ownership and handoff rules that stop the Bot and Dot from overwriting each other, the PROGRAM REVIEW format, the metric formulas and the first 30 days.
Reseñas
Aún no hay reseñas.
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