Content Factory Skill

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I made our onboarding emails shorter. Click rate didn't move. Then I listened back to 11 setup calls. Nobody mentioned the emails. They mentioned two screens where they got stuck. I'd been editing the wrong thing. X post 3 of 4 (Confession, 215 chars). The same pack adds a 7-post thread, a LinkedIn post, a newsletter section, a video script and a RED note: 做SaaS的，新手引导邮件我只留了4封

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Voice: Lena Zhou, last updated 2026-10-08 | Pack ID: 2026-W45-client-logins SOURCE BRIEF Thesis: Most agencies we lost had a client who never logged in twice. Watch the second login. Ideas: 1. The client's second login predicts churn | Proof: 40 of 61 cancelled agencies (06:10) | Type: number 2. One 14-day line instead of a monthly report | Proof: report opened by 12%; 11 of 23 agencies messaged their client the same day (11:45) | Type: number 3. A discount did not keep them | Proof: 30 offered, 4 stayed, 3 of the 4 left later (14:20) | Type: story Quotable lines: "A discount just tells them the price was the problem. It never was." (Lena, 16:02); "Churn shows up in your client's inbox before it shows up in your dashboard." (Jun Park, 22:40) To confirm: when the 3 agencies left (14:20, [inaudible, confirm]); Jun Park's line [confirm permission] X THREAD Skipped: no idea has 4 or more steps. Ideas 1 to 3 went to X posts. X POSTS Post 1 | Specific result | 159 chars 40 of the 61 agencies that cancelled Fernway this year had one thing in common. Their clients logged in once and never came back. Watch for the second login. (Posts 2 to 4: the discount story, Lena's 16:02 line, the 14-day line) LINKEDIN POST Hook formula: Teardown list | 1,084 chars We went through every agency that cancelled Fernway this year. 61 of them. In 40, the client had logged in once and never again. (4 more paragraphs. Ends: "Watch the second login.") NEWSLETTER SECTION Subject line options: The login that predicts churn (29) | 40 of 61 had the same warning sign (34) | What our discount told customers (32) Quotes Jun Park's line. Link line: the panel recording [confirm link] VIDEO SCRIPT Skipped: the most surprising claim (40 of 61) needs a chart, and none exists yet. RED NOTE 标题：客户只登录一次，就要小心了 封面文字：40家的客户没再登录 CALENDAR | Mon 2026-11-02 08:30 | LinkedIn | We went through every agency that cancelled | Retention | Teardown list | 2026-W45-client-logins | Ready for review | (6 more rows: X post Wed, newsletter and X post Thu, X post and RED Fri, X post Sat) OPEN ITEMS - [inaudible, confirm] When the 3 discounted agencies left (X POSTS post 2) - [confirm permission] Jun Park's line (NEWSLETTER SECTION) - [confirm link] Panel recording (NEWSLETTER SECTION) - Asset needed: a chart of the 61 cancellations (RED cover, and the VIDEO SCRIPT if you want one) - 7 pieces: the thread and video were skipped, so Tuesday is open - Anti-AI fixes made: 3

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VOICE PROFILE Name: Lena Zhou (Fernway) Last updated: 2026-10-08 Confidence: medium (4 samples, 3 formats, no video or Chinese sample) Rhythm - Average sentence length: 8 words (range 2 to 24) - Fragments: frequent, used as the turn: "Same result." (S2) Openers - Type: an event with a number or a person - Verbatim: "We lost 14 trial accounts in July." (S1) Closers - Type: one-line principle, under 10 words - Verbatim: "Most need to be shorter." (S3) Signature moves (use at most one per piece) - Self-deprecating cost line: "I'd spent a month on adjectives." (S2) Taboo words - From the user: [ask Lena] - From the anti-AI list, absent from every sample: delve, leverage, journey, seamless, unlock, crucial - Mocked in S4: "world-class" Stances - Small, boring fixes beat big launches (S1, S2) - Shorter beats more (S3) Formatting - Line breaks every 1 to 3 sentences. No lists, emoji, hashtags or bold. Contractions always. Platform adjustments - LinkedIn: one more paragraph of context, ends on a principle, never a question - Video: [unknown] - RED: [unknown, ask for one Chinese sample] Calibration: "Which sounds most like you, A, B or C, and what is off?"

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REWRITE 标题：我们把客服机器人关了，工单只多了6% 封面文字：答案是文档的5倍长 正文： 有客户问我，Fernway（我们自己做的客户门户工具）为什么没有客服机器人。 老实说，我们上过一个，用了三周。 这三周里，用户问“怎么邀请客户”，它回的是一大段话，篇幅是那篇帮助文档的5倍。 后来我们把它关了。关掉以后： 1. 客服工单多了6% 2. 流失率没有变化 很多功能其实不用做。做了的，大多该再短一点。 你们的产品里，有没有哪个功能其实可以直接关掉？ 话题标签：#SaaS #创业 #产品运营 #独立开发 #客服机器人 #用户体验 Weak spot: the 正文 is about 170 字, under RED's suggested 300 to 600, and RED readers save notes with steps. If you have them, add how you shortened the invite doc: [add your example: what you cut] TELLS REMOVED - 翻译腔 title: "一个改变游戏规则的决定？" became "我们把客服机器人关了，工单只多了6%" - 开头套话: "在当今这个AI快速发展的时代" became the client's question from S3 - Negation flip (翻译腔): "这不是关于拥有机器人，而是关于用户体验" cut - 模板结构: "首先……其次……最后" became the story in the order it happened - Unit error: "用200字回答一个40字" counted English words as Chinese characters. It became "篇幅是那篇帮助文档的5倍" - 广告法极限词: "最正确的决定" removed, since 最 can get a note throttled - 站外导流: "fernway.com" and "私信我" removed. RED notes carry no outside links or contact asks - Hashtags: 3 generic tags became 6 tied to the note (RED range: 5 to 10)