SEO/GEO Kit
Pick the right topics, rank in search, get cited by AI answers, and stay fresh.
by GetKits
Watch the three pieces work together
The Skill does the work when you ask, the Bot runs the routine in Grok and the Dot keeps watch in ChatGPT. Every step is a real before and after from this bundle.
Before
Audit fernway.example/blog/reduce-patient-no-shows. It used to be our best post. Now it's on page 2, and ChatGPT and Perplexity cite Orbit Practice and a Reddit thread, never us.
After
Blocker: robots.txt disallows OAI-SearchBot and PerplexityBot site-wide, so ChatGPT search and Perplexity cannot cite any Fernway page. Fix: give them their own Allow group and keep GPTBot blocked if training is the concern. Next, High: the answer sits 430 words down. Open with: "To reduce no-shows, send two reminders (48 hours and 2 hours before), take a card on file at booking and offer a one-tap reschedule link." 12 more fixes, ranked.
See the difference
A lost AI citation traced to a one-line bug before lunch
Before
Monday. Last week ChatGPT and Perplexity cited our KPI guide. This week they don't, and its clicks are down. The guides moved to a new CMS on 1 October. Nobody has looked yet.
After
All 14 guides have rendered noindex since the CMS move. The Bot saw the citations vanish at 8:41, the Dot traced the 37% click drop to "Excluded by noindex tag" at 9:06, and the Skill found the cause in Cursor at 9:40: page.tsx:12 indexes only status "published", but imported guides are "live". Fix: index both, plus a test that fails on noindex. You merged it at 10:30; the Dot rechecks on 9 November.
Monday PROGRAM REVIEW from the shared tracker
Before
Fill the PROGRAM REVIEW for this week from the SEO GEO Tracker and Search Console. (Tracker on Mon 2026-11-16: Visibility has 6 runs since 2026-10-05, Refresh queue 7 rows, Briefs 6 rows, Queries lists 11 Target URLs)
After
PROGRAM REVIEW: week of 2026-11-16 Search: target-page clicks 4,870 vs 4,310 (+13%) | impressions 151,200 vs 147,900 (+2%) | Search Console, 11 Target URLs, 2026-10-17 to 2026-11-13 vs 2026-09-19 to 2026-10-16 AI answers: CITED 11 of 28 eligible checks (39%); last four runs 26%, 30%, 36%, 39% (Visibility tab) Refresh: 4 open | 3 refreshed in the last 30 days | 2 measured, 2 recovered (/blog/reduce-patient-no-shows/: 610 to 880 clicks; /guides/physio-clinic-kpis/: 455 to 702 clicks) Briefs: 6 drafted | 2 published in the last 30 days | median brief to publish 9 days Decisions: 1. Approve the REFRESH PLAN for /blog/deposits-for-clinics/ (CTR LOSS, waiting 6 weeks). Owner: you 2. 'best physiotherapy booking software' has been ABSENT for 6 runs, and clinicsoftwarereviews.example is cited on 2 engines. Write our own list (P2 brief ready) or ask for a review listing first? Owner: you 3. Remove 3 queries that showed NO AI ANSWER on every engine for 6 runs, and add 'physio deposit policy' and 'physio no-show fee'. Owner: you (Queries tab) Blockers: none open. The last Blocker (noindex on /guides/) was fixed on 2026-10-12.
A lost citation traced to a code bug, across all three pieces
Before
Mon 2026-10-12. Last week 'physio clinic kpis' was CITED on ChatGPT and Perplexity, pointing at /guides/physio-clinic-kpis/ (a P1 Target URL). Nobody has looked at anything yet this week. The guides moved to a new CMS on 2026-10-01.
After
Bot, 08:41 (AI VISIBILITY REPORT, Changes since last run): - Lost: 'physio clinic kpis' on ChatGPT and Perplexity, CITED to ABSENT. Cited instead: orbitpractice.example, lumenhealth.example Dot, 09:06 (REFRESH QUEUE, Top of queue): 1. /guides/physio-clinic-kpis/ | Clicks 720 to 455 (-37%) | INDEXING | P1 | New | Plan: none, because URL Inspection shows 'Excluded by noindex tag' and the Dates tab has zero impressions since 2026-10-02 Decisions for you: - Run PAGE AUDIT on the guides template in Cursor before any content work. Skill in Cursor, 09:40 (PAGE AUDIT, Fixes, in order): 1. [Blocker] T2 noindex on all 14 guides since the CMS move (site-wide) | Evidence: app/guides/[slug]/page.tsx:12 robots: { index: guide.status === "published" }; guides imported on 2026-10-01 have status "live" | Fix: index when status is "published" or "live", and add a test that fails if a live guide renders noindex | Effort: S | Owner: dev You, 10:30: merged the fix, requested indexing for the KPI guide and resubmitted the sitemap in Search Console, and told the Dot. Dot, 10:32: Refresh queue updated. /guides/physio-clinic-kpis/ is Published, Next check 2026-11-09. The Bot's Monday run on 2026-10-19 will show whether the citations return.
What's inside
- SkillSEO/GEO SkillTopic maps, briefs and 37-check page audits for Google and AI answers.
- BotSEO/GEO BotWeekly proof of whether AI answers cite you, who they cite instead, and why.
- DotSEO/GEO DotYour dot finds the pages losing clicks each week and drafts the refresh plan.
- seo-geo-kit-playbook.md
About this kit
Run a complete SEO/GEO program in a few hours a week: the Skill decides what to write and audits every page, the Bot tracks whether AI answers cite you, and the Dot keeps your existing pages from decaying. Built for founders and small content teams who want to rank in Google and be cited by ChatGPT search, Perplexity and Google AI Overviews without hiring an agency. Setup takes about 45 minutes, and the first full weekly cycle runs the following Monday.
What you get
- SEO/GEO Skill for Claude, ChatGPT, Codex and Cursor. TOPIC MAP, CONTENT BRIEF, PAGE AUDIT and REFRESH PLAN modes, a 37-check audit checklist with pass/fail criteria, a GEO playbook, JSON-LD and llms.txt templates, a search intent taxonomy and a worked audit. In Codex and Cursor it audits your site's code and cites file and line.
- SEO/GEO Bot for Grok Bot. A Monday AI visibility report across ChatGPT, Perplexity and Google, SERP gap scans, Thursday brief drafts and a monthly decay check, written to a Google Sheet. Slack posts wait for your approval.
- SEO/GEO Dot for your ChatGPT dot. The weekly refresh queue from Search Console: pages losing clicks, a diagnosis for each, REFRESH PLANs in Google Drive and a 28-day follow-up on every refresh.
- The SEO/GEO Kit playbook, bundle only. Setup order, which piece owns which tracker tab, the handoff table, a weekly rhythm with a 30-minute Monday PROGRAM REVIEW, four metrics with exact formulas, a first-30-days plan and an FAQ.
- One vocabulary across all three. The same block names, statuses, diagnosis codes, intent codes and tracker columns, so a brief the Bot drafts can be finished in the Skill, and a plan the Dot writes can be implemented by the Skill in Cursor.
Who it is for
- Founders doing their own SEO who want a system, not a pile of prompts.
- Small content teams with one person responsible for search and no time to check everything every week.
- Teams that already use ChatGPT, Grok Bot and a coding agent, and want them working from the same plan.
What it will not do
- Guarantee rankings, traffic or AI citations. It removes the reasons you cannot compete and measures what changes.
- Invent search volumes or statistics. Numbers come from Search Console, your keyword tool export or a named source, or they are marked
[confirm]. - Publish, edit your live site, change robots.txt or submit anything in Search Console. Those stay with you.
- Get around captchas or search engine blocks. Blocked checks are reported as BLOCKED.
Bought separately
The SEO/GEO Skill, Bot and Dot are $19 each, $57 for all three. The SEO/GEO Kit is $45, saves you $12, and adds the playbook, which only the bundle includes: the setup order, the tab ownership and handoff rules that stop the Bot and Dot from overwriting each other, the PROGRAM REVIEW format, the metric formulas and the first 30 days.
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