Design Studio Dot
Your dot checks every launch asset against your brand kit before it ships.
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"It's final" checked before anyone resizes it
Avant
New in Google Drive, Launches/Lumen 2.0: lumen-2-og.png. Priya in #launch-lumen-2: "OG image is final! Can someone resize it for X and LinkedIn?"
Après
Fix then ship (3 Off-brand, 2 Drift). The headline is Playfair Display 700, not Instrument Serif; white text over bright sky is about 1.9:1 [check]; "Used by 12,000 photographers" has no source [confirm]. Resizing is on hold. DECISION: reply in Priya's thread with the fixes? Draft ready. Needed by 12:00 PM America/Los_Angeles.
The full launch check-in for that image
Avant
Check-in, Thu Oct 22, 9:30 AM America/Los_Angeles. New in Google Drive, Launches/Lumen 2.0/Assets: lumen-2-og.png (Priya, 8:52 AM). Slack #launch-lumen-2, Priya: "OG image is final! Can someone resize it for X and LinkedIn?"
Après
LAUNCH CHECK-IN: Lumen 2.0, Thu Oct 22, 9:30 AM America/Los_Angeles (Brand kit Lumen v1.0, 19 days to launch) New since last check-in: lumen-2-og.png (Priya) CRITIQUE: lumen-2-og.png (source: Drive file, confidence: medium) Brand kit: Lumen v1.0 Brand drift: | Element | Expected | Found | Severity | Fix | | Headline font | Instrument Serif 400 | Playfair Display 700 | Off-brand | Re-set in Instrument Serif, 88 px | | Headline contrast | 4.5:1, or 3:1 at 24 px and up | #FFFFFF over bright sky, about 1.9:1 [check] | Off-brand | Move it onto the dark lower third, or a #141210 scrim at 60 percent | | Claim | sourced number | "Used by 12,000 photographers" | Off-brand | Source it or cut it [confirm] | | "Now live" tag | --primary #8C2F23 | #B91C1C | Drift | Use #8C2F23 | | Logo clear space | 1x wordmark height | about 0.4x at the right edge | Drift | Move the logo 32 px inward | Verdict: Fix then ship (3 Off-brand, 2 Drift, 0 Nit) Variants: on hold until the fixes land. X 1600 x 900 and LinkedIn 1200 x 627 plans are ready; both keep the hands and camera, headline in the left third. DECISION: Priya marked it final in Slack. Reply in her thread with the fixes? Options: A. post the draft below B. you tell Priya yourself Draft: "Thanks Priya. Before we resize: headline in Instrument Serif and moved onto the dark lower third for contrast, the Now live tag in #8C2F23, logo 32 px inward, and a source for the 12,000 number. I'll prep X and LinkedIn as soon as that's in." Recommendation: A, today, so variants are ready by Monday. Needed by: Thu Oct 22, 12:00 PM America/Los_Angeles Log: lumen-2-og.png set to Off-brand, next step: fixes from Priya.
One approved hero, six sizes and the launch copy
Avant
You: "Approved: lumen-2-hero.png and the line 'Get paid before the edit is done.' Make the variants and the launch copy."
Après
Variant plan: lumen-2-hero.png (Brand kit Lumen v1.0, approved by you Mon Nov 2) | Use | Size | Crop | Headline | | Open Graph | 1200 x 630 | Photographer left, invoice card right | Get paid before the edit is done. | | X | 1600 x 900 | Same as Open Graph, more sky above | Get paid before the edit is done. | | LinkedIn | 1200 x 627 | Same as Open Graph | Get paid before the edit is done. | | Instagram feed | 1080 x 1350 | Invoice card centered, photographer cropped at the shoulder | Get paid before the edit. | | Stories | 1080 x 1920 | Invoice card in the middle third, top and bottom 250 px clear | Paid before the edit. | | Email header | 1200 x 400 | Invoice card only, on #F7F4EE | Get paid before the edit is done. (48 px) | Alt text (74/125): "Photographer reviewing a paid Lumen invoice on a laptop in a bright studio" Saved 6 files to Launches/Lumen 2.0/Variants as lumen-2-hero-<use>-<size>.png. Specs checked today on each platform's help page: Open Graph, X, LinkedIn. Not verified: Stories safe zone [confirm]. Copy Page title (43/60): Lumen 2.0: get paid before the edit is done Meta description (106/155): Lumen 2.0 sends the contract and the deposit invoice in one link, so clients pay before you open the edit. X post (111/240): Lumen 2.0 is live. Send the contract and the deposit invoice as one link, and get paid before the edit is done. Email subject (32/50): Get paid before the edit is done Preheader (44/90): Lumen 2.0: contract and deposit in one link. Nothing posted or shared. Say "post in #launch-lumen-2" and I will show you the message first.
Brand kit update re-checks the whole launch
Avant
Brand kit doc changed. First line is now "BRAND KIT: Lumen v1.1 (2026-10-28)". Change note: --radius 6px to 4px; "effortless" added to the avoid list.
Après
LAUNCH CHECK-IN: Lumen 2.0, Wed Oct 28, 3:30 PM America/Los_Angeles (Brand kit Lumen v1.1, 13 days to launch) New since last check-in: Brand kit v1.1 (radius 6 to 4 px; "effortless" on the avoid list). Re-checked all 9 open items. | Item | Was | Now | Why | | lumen-2-landing (preview link) | On brand | Drift | Buttons and inputs at 6 px; v1.1 says 4 | | pricing-card.png | On brand | Drift | Card corners at 6 px | | launch-email (Copy) | On brand | Off-brand | Subject "Effortless invoicing is here" uses an avoid-list word | | 6 other items | On brand | On brand | Not affected by radius or copy | DECISION: Fix the launch email subject? Options: A. I add a suggested edit in launch-email: "Get paid before the edit is done" B. you raise it with Sam Recommendation: A. It reuses the approved hero line, so no new approval is needed for the message. Needed by: Fri Oct 30, 12:00 PM America/Los_Angeles Waiting on others: lumen-2-landing radius fix (engineering, since today). Log: 3 items changed status, all checked against v1.1.
Contenu du Kit
- design-studio-dot-setup.md
À propos de ce Kit
Get every image, page and copy doc in your launch checked against your brand kit before it ships, with drift flagged, variants prepared and the design calls brought to you. Your ChatGPT dot takes this on as an ongoing job: it watches the Google Drive launch folder and the Slack launch channel, catches problems before anyone resizes or posts the work, and asks before it posts or edits anything. Setup takes about 12 minutes, and it runs on its own until a week after launch.
What you get
- A responsibility pack your dot keeps. Paste-ready blocks that name the sources (your Brand kit doc, the launch folder, the launch channel), what to keep current, which changes deserve attention and where updates go.
- The same review formats as the Skill and Bot. A full CRITIQUE out of 35 for pages, and a short brand drift check for assets with Off-brand, Drift and Nit severities, so a finding from your dot reads the same as one from your coding tool.
- A launch brand log. Every asset, page and copy doc with its status, the brand kit version it was checked against and the next step, kept current at every check-in.
- Variant specs and copy limits. Open Graph, X, LinkedIn, Instagram feed, Stories and email header sizes with crop and safe-zone notes, plus character limits for titles, meta descriptions, posts and subject lines.
- Custom rules that keep you in charge. Reading is automatic. Posting in Slack and editing shared Drive files ask first. Making variant files waits for your word. Deleting, renaming, sharing and approving always come back to you.
- A check-in schedule with an end date and a pre-launch summary the day before you ship.
What it needs
- A ChatGPT dot on an eligible plan, set up from the desktop app or a desktop browser.
- Google Drive: a Brand kit doc whose first line is the version, and a launch folder with Assets, Copy and Variants subfolders.
- Slack: the channel where your team shares launch work.
- A launch date, so the check-ins know when to stop.
Who it is for
- Founders and marketers running a launch with several people producing assets.
- Design leads who cannot review every social image and preview link themselves.
- Teams with a brand kit that keeps getting ignored once launch week starts.
What it will not do
- Approve, reject or mark anything final for you, or tell the team something is approved.
- Post in Slack or edit shared files without asking, or delete, move, rename or reshare anything.
- Design new assets from scratch. It reviews, plans crops and prepares variants of approved work.
- Invent claims. Numbers, customer names and quotes without a source are flagged
[confirm]. - Work without the plan. Dots need ChatGPT Pro or Business Premium, or Enterprise with dots turned on.
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