Design Studio Dot
Your dot checks every launch asset against your brand kit before it ships.
von GetKits
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"It's final" checked before anyone resizes it
Vorher
New in Google Drive, Launches/Lumen 2.0: lumen-2-og.png. Priya in #launch-lumen-2: "OG image is final! Can someone resize it for X and LinkedIn?"
Nachher
Fix then ship (3 Off-brand, 2 Drift). The headline is Playfair Display 700, not Instrument Serif; white text over bright sky is about 1.9:1 [check]; "Used by 12,000 photographers" has no source [confirm]. Resizing is on hold. DECISION: reply in Priya's thread with the fixes? Draft ready. Needed by 12:00 PM America/Los_Angeles.
Pre-launch summary with two calls still open
Vorher
Scheduled: pre-launch summary, Mon Nov 9, 4:00 PM America/Los_Angeles. Lumen 2.0 launches Tue Nov 10. Since the 3:30 PM check-in: #launch-lumen-2, Sam (3:41 PM): "Swapped the testimonial in landing-copy for a new one from Ines Duarte, she loved the beta. Ship it!" #launch-lumen-2, Priya (3:50 PM): "Email header should be my dark version, the light one looks washed out." Sam (3:53 PM): "Disagree, light matches the landing page."
Nachher
LAUNCH CHECK-IN: Lumen 2.0, Mon Nov 9, 4:00 PM America/Los_Angeles (Brand kit Lumen v1.1, 1 day to launch) New since last check-in: Sam's testimonial swap in landing-copy, the email header dispute Pre-launch summary: 9 items. 1 Off-brand, 1 Needs decision, 2 Approved by me, 4 On brand, 1 not checked. LAUNCH BRAND LOG: Lumen 2.0 (Brand kit Lumen v1.1, updated Mon Nov 9, 4:00 PM America/Los_Angeles) | Item | Type | Owner | Status | Checked against | Last checked | Next step | | landing-copy | Copy | Sam | Off-brand | v1.1 | Nov 9 | Ines Duarte's sign-off [confirm] | | Email header | Asset | Priya, Sam | Needs decision | v1.1 | Nov 9 | Your call below | | lumen-2-hero.png | Asset | Priya | Approved by me | v1.1 | Nov 2 | none | | lumen-2-og.png | Asset | Priya | Approved by me | v1.1 | Oct 28 | none | | lumen-2-hero variants, 5 sizes | Asset | dot | On brand | v1.1 | Nov 2 | none | | lumen-2-landing (preview link) | Page | Sam | On brand | v1.1 | Nov 6 | none | | pricing-card.png | Asset | Priya | On brand | v1.1 | Oct 30 | none | | launch-email | Copy | Sam | On brand | v1.1 | Oct 30 | none | | launch-x-thread | Copy | Sam | New | not yet | not yet | Wait for Sam's ready | CRITIQUE: landing-copy (source: Drive file, confidence: high) Brand kit: Lumen v1.1 Brand drift: | Element | Expected | Found | Severity | Fix | | Testimonial | quote with sign-off on file | New Ines Duarte quote; no sign-off in Copy or the channel | Off-brand | Her written OK [confirm], or Marta Lind's approved quote | Verdict: Fix then ship (1 Off-brand, 0 Drift, 0 Nit) DECISION: Sam said "Ship it" on landing-copy. Reply in his thread? Options: A. post the draft B. you tell Sam yourself Draft: "Sam, Ines's quote needs her written OK first. Can we run Marta Lind's approved quote tomorrow and swap Ines in after?" Recommendation: A, tonight, so the page ships with an approved quote. Needed by: Mon Nov 9, 6:00 PM America/Los_Angeles DECISION: Which email header ships tomorrow? Options: A. the light variant (#141210 on #F7F4EE, 17.02:1) B. Priya's dark version (#F2EEE7 on #141210, 16.16:1) Recommendation: A. Both are on brand; A matches the landing page hero and is already in Variants. Needed by: Mon Nov 9, 6:00 PM America/Los_Angeles Waiting on others: none. Not checked: launch-x-thread, not marked ready by Sam (your preference).
One approved hero, six sizes and the launch copy
Vorher
You: "Approved: lumen-2-hero.png and the line 'Get paid before the edit is done.' Make the variants and the launch copy."
Nachher
Variant plan: lumen-2-hero.png (Brand kit Lumen v1.1, approved by you Mon Nov 2) | Use | Size | Crop | Headline | | Open Graph | 1200 x 630 | Photographer left, invoice card right | Get paid before the edit. | | X | 1600 x 900 | Same as Open Graph, more sky above | Get paid before the edit. | | LinkedIn | 1200 x 627 | Same as Open Graph | Get paid before the edit is done. | | Instagram feed | 1080 x 1350 | Invoice card centered, photographer cropped at the shoulder | Get paid before the edit. | | Stories | 1080 x 1920 | Invoice card in the middle third, top and bottom 250 px clear | Paid before the edit. | | Email header | 1200 x 400 | Invoice card only, on #F7F4EE | Get paid before the edit. (48 px) | Alt text (74/125): "Photographer reviewing a paid Lumen invoice on a laptop in a bright studio" Saved 6 files to Launches/Lumen 2.0/Variants as lumen-2-hero-<use>-<size>.png. Specs checked today on each platform's help page: Open Graph, X, LinkedIn. Not verified: Stories safe zone [confirm]. Copy Page title (43/60): Lumen 2.0: get paid before the edit is done Meta description (106/155): Lumen 2.0 sends the contract and the deposit invoice in one link, so clients pay before you open the edit. X post (111/240): Lumen 2.0 is live. Send the contract and the deposit invoice as one link, and get paid before the edit is done. Email subject (32/50): Get paid before the edit is done Preheader (44/90): Lumen 2.0: contract and deposit in one link. Nothing posted or shared. Say "post in #launch-lumen-2" and I will show you the message first.
Brand kit update re-checks the whole launch
Vorher
Brand kit doc changed. First line is now "BRAND KIT: Lumen v1.1 (2026-10-28)". Change note: --radius 6px to 4px; "effortless" added to the avoid list.
Nachher
LAUNCH CHECK-IN: Lumen 2.0, Wed Oct 28, 3:30 PM America/Los_Angeles (Brand kit Lumen v1.1, 13 days to launch) New since last check-in: Brand kit v1.1 (radius 6 to 4 px; "effortless" on the avoid list). Re-checked all 9 open items. | Item | Was | Now | Why | | lumen-2-landing (preview link) | On brand | Drift | Buttons and inputs at 6 px; v1.1 says 4 | | pricing-card.png | On brand | Drift | Card corners at 6 px | | launch-email (Copy) | On brand | Off-brand | Subject "Effortless invoicing is here" uses an avoid-list word | | 6 other items | On brand | On brand | Not affected by radius or copy | DECISION: Fix the launch email subject? Options: A. I add a suggested edit in launch-email: "Get paid before the edit is done" B. you raise it with Sam Recommendation: A. It reuses the approved hero line, so no new approval is needed for the message. Needed by: Fri Oct 30, 12:00 PM America/Los_Angeles Waiting on others: lumen-2-landing radius fix (engineering, since today). Log: 3 items changed status, all checked against v1.1.
Das steckt drin
- design-studio-dot-setup.md
Über dieses Kit
Get every image, page and copy doc in your launch checked against your brand kit before it ships, with drift flagged, variants prepared and the design calls brought to you. Your ChatGPT dot takes this on as an ongoing job: it watches the Google Drive launch folder and the Slack launch channel, catches problems before anyone resizes or posts the work, and asks before it posts or edits anything. Setup takes about 12 minutes, and it runs on its own until a week after launch.
What you get
- A responsibility pack your dot keeps. Paste-ready blocks that name the sources (your Brand kit doc, the launch folder, the launch channel), what to keep current, which changes deserve attention and where updates go.
- The same review formats as the Skill and Bot. A full CRITIQUE out of 35 for pages, and a short brand drift check for assets with Off-brand, Drift and Nit severities, so a finding from your dot reads the same as one from your coding tool.
- A launch brand log. Every asset, page and copy doc with its status, the brand kit version it was checked against and the next step, kept current at every check-in.
- Variant specs and copy limits. Open Graph, X, LinkedIn, Instagram feed, Stories and email header sizes with crop and safe-zone notes, plus character limits for titles, meta descriptions, posts and subject lines.
- Custom rules that keep you in charge. Reading is automatic. Posting in Slack and editing shared Drive files ask first. Making variant files waits for your word. Deleting, renaming, sharing and approving always come back to you.
- A check-in schedule with an end date and a pre-launch summary the day before you ship.
What it needs
- A ChatGPT dot on an eligible plan, set up from the desktop app or a desktop browser.
- Google Drive: a Brand kit doc whose first line is the version, and a launch folder with Assets, Copy and Variants subfolders.
- Slack: the channel where your team shares launch work.
- A launch date, so the check-ins know when to stop.
Who it is for
- Founders and marketers running a launch with several people producing assets.
- Design leads who cannot review every social image and preview link themselves.
- Teams with a brand kit that keeps getting ignored once launch week starts.
What it will not do
- Approve, reject or mark anything final for you, or tell the team something is approved.
- Post in Slack or edit shared files without asking, or delete, move, rename or reshare anything.
- Design new assets from scratch. It reviews, plans crops and prepares variants of approved work.
- Invent claims. Numbers, customer names and quotes without a source are flagged
[confirm]. - Work without the plan. Dots need ChatGPT Pro or Business Premium, or Enterprise with dots turned on.
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